Fala Chen represented "greedy" for "Seven Sins" photoshoot

Sunday, 23 June 2013


Kevin Mayao, a new art director, will be launching his photo book Seven Deadly Sins in July. He partnered with photographer CK Chan, fashion magazine editor and invited celebrities -- Fala Chen, Christine Fan, Janice Man, Jade Kwan, Ella Koon and Amber Kuo to portray the different sins. After settling with the different styles, the team responsible for the background and costume design got to work and produced a set of unique photos.

Lying in a tub filled with paper money, Fala represented the "greed" sin. She was dressed like a pretty and flirtatious woman in the photo shoot. She looked very different from how she previously looked on-screen. "Blackie" Chen Chien Chou's wife Christine Fan portrayed the "sloth" sin. In a gorgeous stage set, she was like the sleeping beauty. Janice Man puts on a golden wig to accompany her Peugeot facial features; She looked like a puppet representing the "wrath" sin. Ella Koon was the "gluttony" (greedy eater), Jade Kwan was the "envy" sin and Amber Kuo was the "pride" sin. All costumes were breakthroughs for the ladies.


[On.cc] Kevin Mayao expressed he's been outlining this photo book for half a year; he wanted to bring the Western feel into it and make it fun. Why did he choose Seven Deadly Sins? Kevin said: "Many people have these sins, but we can have a lot of fun out of these sins. Just like Jade Kwan's 'envy' sin. People always say she's really jealous of others because she didn't get any awards, but that is actually not the case. I asked her to portray this sin to demonstrate nothing is wrong. Among the 7 sins, I think the most challenging one is 'greed', so I asked Fala to portray this sin. I wanted to find an actress who can display the right eye expression and bring out the limbs." Kevin expressed he was overjoyed by the unexpected surprise that Christine Fan and Amber Kuo agreed to participate. He said: "I actually don't know them. I just talked to their managers. They read the summary I sent them and agreed. The two made a special trip to HK from Taiwan just to do this photo shoot. I was so touched."

 

Thoughts: WOW. Amazing work.

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